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Privacy Policy

Information on data protection about our data processing pursuant to Articles 12, 13, 14 and 21 of the General Data Protection Regulation (GDPR)

We are pleased that you are visiting our website and interested in our company. Protecting your personal data is very important to us. Below, we inform you pursuant to Articles 12, 13, 14 and 21 of the General Data Protection Regulation (GDPR) about how we handle your personal data when you use our websites www.ASKIAS.de (hereinafter: “Website”).

Personal data means any information relating to an identified or identifiable natural person. This includes information such as your name, address, telephone number and date of birth.

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A. General information

I. Controller

The controller for data processing on this Website within the meaning of the GDPR is:

ASKIAS GmbH
Im Vorderen Burgfeld 23
74348 Lauffen, Germany
Telephone: +49 (0) 7133 / 205 36-0

E-mail: info [at] askias.de

VAT ID No.: DE 299959269
Commercial register: Stuttgart, HRB 752371

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II. General information on the legal bases of data processing on the Website

If you have given your consent to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR and, where special categories of data within the meaning of Art. 9(1) GDPR are processed, on the basis of Art. 9(2)(a) GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information in your terminal device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) TDDDG (German Telecommunications Digital Services Data Protection Act). You can revoke your consent at any time.​ If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary for compliance with a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also take place on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR. The specific legal bases applicable in each individual case are set out in more detail in the sections of this Privacy Policy below.

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B. Use of our Website: purposes and legal bases of data processing

I. Informational use of the Website

You can visit our Website without providing any information about yourself. If you use our Website for purely informational purposes (that is, if you do not register, log in or conclude a contract) and do not otherwise transmit information about yourself to us, we do not process any personal data, with the exception of the data that your browser transmits in order to enable you to visit the Website and information transmitted to us via cookies used on the Website.

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1. Technical provision of the Website

a) Log files / provision of the Website

For the purpose of technically providing the Website, it is necessary for us to process certain information automatically transmitted by you so that your browser can display our Website and you can use it. This information is automatically collected each time our Website is accessed and stored in our server log files.

The storage of the IP address in the log files is necessary to ensure the functionality of our Website. In addition, this data helps us to optimise the Website and to ensure the security of our information technology systems (e.g. detection of attacks).

The following information is collected:

  • IP address and port
  • browser type / version (e.g. Firefox 59.0.2 (64 bit))
  • browser language (e.g. German)
  • operating system used (e.g. Windows 10)
  • inner resolution of the browser window
  • screen resolution
  • JavaScript activation
  • cookies on/off
  • stored cookie contents
  • time of access
  • the previous website from which you reached our Website

We process your personal data for the technical provision of our Website on the basis of the following legal ground:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR in being able to technically provide the Website to you. Our legitimate interest is to provide you with an appealing, technically functioning and user-friendly Website including an eShop, as well as to implement measures to protect our Website against cyber risks and to prevent cyber risks from emanating from our Website to third parties.

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b) Cookies

We also use cookies in order to provide you with certain technical functions of our Website. Cookies are text files that are stored in the Internet browser or by the Internet browser on your computer system when a website is accessed. A cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again. Some functions of our Website cannot be offered without the use of cookies.

Further information about the cookies we use can be found in the consent management tool.

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c) Consent management

On our Website, we use the consent manager / cookie banner provided by CookieScript.com. The provider of this technology is Objectis Ltd., Laisves st. 60, LT-05120 Vilnius, Lithuania (hereinafter “CookieScript”).

Using CookieScript, we obtain your consent to certain data processing operations requiring consent (e.g. analytics, tracking, etc.). By using CookieScript, we can inform you about the individual cookies and tools we use. Via CookieScript, you can choose which categories of cookies and tools you want to allow or reject. This enables you to make an informed decision about the disclosure of your data and enables us to use cookies and tools in a data protection-compliant, transparent and documented manner.

CookieScript processes your personal data in order to record your decision regarding the use of cookies and tools and to store it for a renewed visit to our Website. This includes, in particular, the relevant cookie with your consent decision and other usage data, such as domain name, time of the request, server data (including data transfer types, server status, etc.), country, browser and operating system.

Further information on how CookieScript processes data and CookieScript’s privacy policy can be found at https://cookie-script.com/legal/privacy-policy.

We do not use the information collected via these cookies to create user profiles or to analyse your browsing behaviour.

We process your personal data for the technical provision of our Website on the basis of the following legal grounds:

  • for the technical provision of our Website and the consent management tool pursuant to Section 25(2)(2) TDDDG, because processing of the aforementioned data is absolutely necessary to enable you to use our Website as expressly requested (i.e. with or without cookies)
  • for the performance of a contract or the implementation of pre-contractual measures pursuant to Art. 6(1)(b) GDPR, insofar as you visit our Website in order to conclude a contract with us (e.g. for products or services) or to obtain information about our products, services or events
  • for the use of the consent management tool for compliance with a legal obligation to which we as controller are subject pursuant to Art. 6(1)(c) GDPR. The legal obligation lies in informing you about the cookies we use and in obtaining and documenting your consent to data processing.
  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR in being able to technically provide the consent management tool. Our legitimate interest is to provide you with an appealing, technically functioning and user-friendly consent management tool and to implement measures to protect the tool against cyber risks and to prevent cyber risks from emanating from the tool to third parties.

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2. Analytics and tracking

For the purpose of analysing and tracking the use of our Website, we and/or the service providers acting on our behalf use cookies that enable us to evaluate your browsing behaviour. This allows us to improve the quality of our Website and its content. We learn how the Website is used and can thus continuously optimise our offering.

More detailed information about the cookies and tools we use, their purposes and functions, the data processed in each case, the recipients of the data, the place of processing or any transfer to so-called third countries (outside the EU/EEA) as well as the storage periods can be found via CookieScript. You can withdraw your consent for the use of cookies at any time. You can do this and view the information in the CookieScript here

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a) Google Analytics

This Website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google Analytics”).

Google Analytics enables the Website operator to analyse the behaviour of Website visitors. The Website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data is assigned to the respective user’s end device.

Google Analytics uses technologies that enable recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this Website is generally transmitted to a server of Google in the USA and stored there.

The use of Google Analytics is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device within the meaning of the TDDDG. You can withdraw your consent at any time.

Data transfer to the USA takes place on the basis of an adequacy decision pursuant to Art. 46 GDPR. Google is certified under the so-called Data Privacy Framework. See: https://www.dataprivacyframework.gov/list

You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Further information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

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b) LeadInfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This service recognises visits by companies to our Website on the basis of IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to analyse user behaviour on our Website and processes domains from form entries (e.g. “leadinfo.com”) in order to correlate IP addresses with companies and improve its services.​

Further information is available at: https://www.leadinfo.com. You can find an opt-out option at https://www.leadinfo.com/en/opt-out. If you opt out, your data will no longer be collected by Leadinfo.

The use of Leadinfo is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device within the meaning of the TDDDG. You can withdraw your consent at any time.

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c) DoubleClick

We use cookies from the “DoubleClick” service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter also “Google Analytics”).​

These cookies determine, among other things, whether the Website visitor’s browser supports cookies and record how the user uses the Website and which advertising the user saw before visiting our Website.

The use of DoubleClick is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device within the meaning of the TDDDG. You can withdraw your consent at any time.

Data transfer to the USA takes place on the basis of an adequacy decision pursuant to Art. 46 GDPR. Google is certified under the so-called Data Privacy Framework. See: https://www.dataprivacyframework.gov/list

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d) Stripe

Within our online shop, we use cookies of the payment service provider Stripe Technology Europe, Limited, Grand Canal Street Lower 2, Dublin, Ireland (hereinafter “Stripe”).

These cookies are used by Stripe to enable identification in order to process payment.

We use Stripe on the basis of Art. 6(1)(b) GDPR. The use of this payment service provider is necessary in order to process the contract concluded with you via the web shop.​

For further purposes, Stripe collects data as an independent controller. For this, we refer to Stripe’s privacy notice at: https://stripe.com/en-de/privacy

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e) Meta-Pixel (Facebook Pixel)

We use the meta pixel of the social network Facebook, operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter “Meta”), on our websites.

The meta pixel can be used to track the behavior of website visitors after they have been redirected to our website by clicking on a Facebook or Instagram advertisement. This allows us to measure the effectiveness of advertisements for statistical and market research purposes and to optimize their future display.

The data collected is anonymous to us, meaning that it does not allow us to identify individual users. However, the data is stored and processed by Meta, allowing it to be linked to the respective user profile and enabling Meta to use the data for its own advertising and analysis purposes in accordance with the Meta Data Policy. This use may also include the transfer of data to the USA.

The use of the Meta Pixel is based on Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user's terminal device within the meaning of the TDDDG. Consent can be revoked at any time.

Data is transferred to the US on the basis of an adequacy decision pursuant to Art. 46 GDPR. Meta is certified under the EU-US Data Privacy Framework. For more information, please visit: https://www.dataprivacyframework.gov/list

For more information about Meta's collection and use of your data, as well as your rights and privacy settings, please refer to Meta's privacy policy at: https://www.facebook.com/about/privacy/

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3. Plugins and tools

To design and improve our services efficiently and effectively, we use various external tools and services. When using these tools and services, we ensure that the processing of your personal data is carried out in accordance with the applicable data protection laws and this Privacy Policy. We carefully select our service providers in order to ensure the protection of your data.

  • monday.com: ASKIAS GmbH uses monday.com as a customer relationship management (CRM) system to manage our customer relationships effectively. A CRM helps us organise, analyse and improve all interactions with our customers and prospective customers, from the initial contact through to long‑term support. Monday.com is headquartered in Tel Aviv, Israel, and maintains a US branch in New York. Israel enjoys the confidence of the European Commission with regard to an adequate level of data protection, and the US subsidiary is certified under the EU‑US Privacy Shield, which ensures compliance with European data protection standards. Our transfer of data to monday.com is based on your consent (Art. 6(1)(a) GDPR) as well as the necessity for the performance of a contract (Art. 6(1)(b) GDPR). You can withdraw your consent at any time; this does not affect the lawfulness of processing carried out prior to the withdrawal. Further details can be found in monday.com’s privacy policy.‍
  • EasyWinArt: ASKIAS GmbH uses EasyWinArt as its enterprise resource planning (ERP) system. An ERP system is a software solution that helps us efficiently manage and integrate the various processes within our company – from procurement and production through to sales and beyond. EasyWinArt is provided by IT‑EASY Software GmbH. IT‑EASY Software GmbH’s data protection practices are designed to ensure the security and confidentiality of the data we process via EasyWinArt. Your personal data is handled in accordance with the statutory data protection provisions when EasyWinArt is used. The processing of your data via EasyWinArt is based on our legitimate interests in efficient and effective business management (Art. 6(1)(f) GDPR) and, insofar as employee data is processed, on the performance of contracts (Art. 6(1)(b) GDPR). For further information on data protection in connection with the use of EasyWinArt, please refer to the privacy policy of IT‑EASY Software GmbH, which is available at https://it-easy.de/datenschutz.‍
  • LeadInfo: ASKIAS GmbH uses the lead‑generation service of Leadinfo B.V., Rotterdam, Netherlands. This service identifies visits by companies to our Website on the basis of IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first‑party cookies to analyse user behaviour on our Website and processes domains from form entries (e.g. “leadinfo.com”) in order to correlate IP addresses with companies and improve its services. Further information is available at https://www.leadinfo.com. At https://www.leadinfo.com/en/opt-out you will find an opt‑out option. If you opt out, your data will no longer be collected by Leadinfo.‍
  • HR Works: On our careers page https://www.askea-gruppe.de/karriere we offer you the opportunity to apply online for advertised positions or to submit a speculative application. If you make use of this option, a separate window with our application form will open. This form is provided by the tool “HRworks”, with which we have concluded a data processing agreement. Your data is stored in encrypted form in the data centre of Amazon Web Services (AWS) in Ireland. We retain your application data for the duration of the selection process. If your application is not successful or you withdraw your application, we delete your data no later than 6 months afterwards, unless you expressly consent to a longer storage period. Your data is only shared within the ASKEA Group of companies with your explicit consent. If your application is successful, the data you provide in the application system will be further processed for the purpose of your future employment with us. The provision of the required personal data is voluntary. However, incomplete or incorrectly completed applications cannot be considered. Without providing your personal data, it is not possible to submit the application, and in this case it will be deleted.

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II. Active use of the Website

In addition to purely informational use of our Website, you can also actively use it to order one of our products or to contact us. In addition to the data processing described above for purely informational use, we also process further personal data from you that we require to process your order or to handle and respond to your enquiry.

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1. Contact enquiries

If you have questions about our Website or the goods or services we offer, or if you otherwise wish to contact us, you can do so directly using the contact details provided under section A.I above or via our contact form at https://www.askias.de/en/kontakt.

If you are already a customer of ours, you can also use our contact details to request login data for our online shop.

In order to handle and respond to your enquiries sent to us via our e‑mail address or our contact form, we process the personal data you provide to us in this context. This will always include your name and e‑mail address so that we can send you a reply, as well as any other information you send us as part of your message.

We process your personal data to respond to contact enquiries on the basis of the following legal ground:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR; our legitimate interest lies in the proper handling and answering of customer enquiries.

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2. Online shop and order process

Our online shop is based on the “Webflow” tool provided by Webflow, Inc., 398 11th Street, San Francisco, USA. This is a tool used to build websites. The tool stores user data such as e‑mail address, password and company name. For further information on data collection by Webflow, please refer to: https://webflow.com/legal/privacy.

Data is transferred to the USA on the basis of an adequacy decision pursuant to Art. 46 GDPR. Webflow is certified under the so‑called Data Privacy Framework. See: https://www.dataprivacyframework.gov/list.

In the checkout process, we use the “Foxy.io” plugin provided by FoxyCart.com LLC, PO Box 1505, PMB 31921, Austin, TX 78767, USA. No payment data is collected or stored in this tool. For further details on data collection by Foxy.io, please refer to: https://www.foxy.io/privacy-policy.

Within the online shop, you can place an order from our product range. You can place goods from our range in the shopping cart. The shopping cart stores all items and their quantities. If you place an order in our online shop, we store the data necessary to perform the contract. We also store any data you provide voluntarily. We store your information even after the contract has been fulfilled, provided that you make use of the option to store your address data for future purchases.

We process your data for the above purpose on the basis of the following legal grounds:

  • for the performance of a contract or the implementation of pre‑contractual measures pursuant to Art. 6(1)(b) GDPR, insofar as you use our online shop to obtain information about our product range and to place orders
  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR in being able to technically provide you with the online shop. Our legitimate interest is to provide you with an appealing, technically functioning and user‑friendly online shop.

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3. Payment

Payment is made by invoice. For this purpose, it is necessary to collect the corresponding billing data.

As already explained above in the “Analytics and tracking” section, we use the payment service provider Stripe to process payments. For this, we refer to the explanations given there and to the relevant data protection information provided by Stripe at: https://stripe.com/en-de/privacy.

We process your personal data in order to handle orders placed via our Website on the basis of the following legal ground:

  • for the performance of a contract or the implementation of pre‑contractual measures pursuant to Art. 6(1)(b) GDPR.

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4. Order fulfilment

In order to be able to send you the products you have ordered, we pass on your first and last name, company, contact details (address, e‑mail address and, if applicable, telephone number, etc.) and, where applicable, a different delivery address to the logistics service provider we have commissioned.

We process your personal data on the basis of the following legal ground:

  • for the performance of a contract or the implementation of pre‑contractual measures pursuant to Art. 6(1)(b) GDPR.

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5. Compliance with legal obligations

We also process your personal data in order to comply with other legal obligations that apply to us in connection with processing your order. These include, in particular, commercial, trade or tax law retention periods.

We process your personal data on the basis of the following legal ground:

  • to comply with a legal obligation to which we are subject pursuant to Art. 6(1)(c) GDPR in conjunction with commercial, trade or tax law, insofar as we are obliged to record and retain your data.

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6. Legal enforcement

We also process your personal data in order to assert our rights and enforce our legal claims. We also process your personal data in order to defend ourselves against legal claims. Finally, we process your personal data where this is necessary for the prevention or prosecution of criminal offences.

We process your personal data for this purpose on the basis of the following legal ground:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR, insofar as we assert legal claims or defend ourselves in legal disputes or prevent or investigate criminal offences.

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7. Use for advertising purposes such as promotional e‑mails, invitations to events, surveys etc.

We process and use the personal data collected from you for advertising or market and opinion research purposes only to the extent permitted by law, i.e. where this is legally permissible or based on your consent.

If we receive your e‑mail address in connection with the conclusion of a contract and the provision of our goods or services, and you have not objected, we reserve the right to regularly send you offers by e‑mail for similar products from our range. You can object to this use of your e‑mail address at any time by sending a message to the contact details provided under A.I above, via our contact form or via a link provided for this purpose in the promotional e‑mail, without incurring any costs other than the transmission costs at basic rates.

In the context of promotional communication, we process mandatory data such as your e‑mail address, as well as any information you voluntarily provide. We use the voluntary information to continuously improve our product range and make it more customer‑friendly for you, to be able to address you in a more personalised way in future, to analyse your preferences and to inform you about the products that best suit you, and to make advertising more useful and interesting for you. You can unsubscribe from promotional communication at any time by sending a message to the contact details specified under A.I above or via our contact form, or by clicking on the link provided in the e‑mail and completing the unsubscribe process.

We process your data for sending promotional e‑mails, invitations to events, surveys etc. and for personalising our communication on the basis of the following legal grounds:

  • where you have provided us with your e‑mail address in connection with the purchase of goods or services or we send you personalised advertising, for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR in conjunction with Section 7(3) UWG (German Act Against Unfair Competition); our legitimate interest is based on our economic interest in conducting advertising activities and in targeted marketing.

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III. Legal enforcement

We also process your personal data on our Website in order to assert our rights and enforce our legal claims. We also process your personal data in order to defend ourselves against legal claims. Finally, we process your personal data where this is necessary for the prevention or prosecution of criminal offences.

We process your personal data for this purpose on the basis of the following legal ground:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR, insofar as we assert legal claims or defend ourselves in legal disputes or prevent or investigate criminal offences.

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IV. Compliance with legal obligations

We also process your personal data on our Website in order to comply with other legal obligations. These may apply to us, in particular, in connection with order processing or business communication. These include, in particular, commercial, trade or tax law retention periods.

We process your personal data on the basis of the following legal ground:

  • to comply with a legal obligation to which we are subject pursuant to Art. 6(1)(c) GDPR in conjunction with commercial, trade or tax law, insofar as we are obliged to record and retain your data.

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V. Corporate transactions / mergers etc.

We may process your personal data in order to conduct a (partial) sale of our company or a merger (or similar transactions, such as acquisition in the context of liquidation, insolvency, dissolution etc.) with another company. In the event that another company acquires, or intends to acquire, the assets from us, which may include your personal data, or we carry out or plan a merger with another company, we may need to grant this company access to your personal data stored by us or transfer your personal data to this company for the purpose of reviewing and carrying out the corporate sale or merger (e.g. to determine the value of the company or business risks, to transfer data/assets, etc.). Personal data is processed only to the extent necessary.

We process your personal data on the basis of the following legal ground:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR in organising and carrying out a planned corporate sale or a planned merger.

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VI. Links

Some sections of our Website contain links to third‑party websites. These websites are subject to their own privacy policies. We are not responsible for the operation of these websites, including the handling of data. If you send information to or via such third‑party sites, you should review the privacy policies of those sites before providing them with information that can be associated with you personally.

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VII. Categories of recipients

Initially, only our employees have access to your personal data.

Your data is only passed on to third parties to the extent permitted or required by law or if you have given your consent. We also share your data with the service providers we use, to the extent necessary, in order to provide our services. We limit the transfer of data to what is necessary for us to provide our services to you. Some of our service providers receive your data as processors and are then strictly bound by our instructions when handling your data. In other cases, the recipients act independently with the data we transfer to them.

The categories of recipients of your data are in particular:

  • within the “ASKEA Group”, insofar as they act as processors for us and, for example, provide IT services, this is necessary for the provision of our services or you have given your consent
  • IT service providers that store data, support us in the administration and maintenance of systems, filing and document destruction companies, as well as providers of social media platforms
  • collection agencies and legal advisors for the assertion of our claims
  • public authorities and institutions, insofar as we are legally obliged to do so
  • payment service providers and banks for collecting outstanding payments from accounts or paying out refunds
  • agencies, printers and lettershops that support us in conducting promotional campaigns, competitions, promotions etc.
  • training providers in order to provide appropriate e‑learning programmes
  • logistics service providers to deliver goods etc.
  • credit agencies when obtaining a credit report

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VIII. Transfer to third countries

Data is transferred to countries outside the European Union (EU) or the European Economic Area (EEA) (so‑called third countries) only if this is necessary for the performance of our contractual relationships or is required by law (e.g. tax reporting obligations), if you have given us your consent, or in the context of processing on our behalf (e.g. IT service providers).

If personal data is transferred to service providers or group companies, or in the context of the use of cookies, outside the EU/EEA, such transfer only takes place if the third country has been confirmed by an adequacy decision of the EU Commission as having an adequate level of data protection and/or other appropriate data protection safeguards are in place pursuant to Art. 44 et seq. GDPR, such as EU Standard Contractual Clauses or Binding Corporate Rules. Nevertheless, due to the laws of non‑EU countries, even when such agreements and rules are in place, there is a possibility that, in particular, government authorities may gain access to your personal data without us being able to prevent, stop or control this. For this reason, your consent to the use of cookies also includes the purpose of transferring data to countries outside the EU.

Apart from this, we do not transfer your personal data to countries outside the EU or EEA or to international organisations that do not have an adequate level of data protection. Further information is available from our data protection officer.

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IX. SSL and TLS encryption

For security reasons and to protect the transmission of confidential content, such as enquiries you send to us as the site operator, this Website uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser’s address bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

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X. Storage period

1. Informational use of the Website

When you use our Website for purely informational purposes, we store your personal data on our servers for the duration of your visit to our Website. After you have left our Website, your personal data will be deleted at the time the session ends or, depending on the specific data, no later than 13 months after your visit to our Website.

Cookies set by us are stored for the period indicated in CookieScript. You also have the option at any time to delete cookies that have been installed.

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2. Active use of the Website

If you actively use our Website, we initially store your personal data for the duration of answering your enquiry or for the duration of our business relationship. This also includes the potential future initiation of a contract (pre‑contractual relationship) and the performance of a contract.

We process your data for the duration of your receipt of promotional communications or for the duration of our marketing activities, or until you withdraw your consent to receiving/participating. This also includes the initiation and performance of a contract.

In addition, we store your personal data until any legal claims arising from the relationship with you have become time‑barred, in order to use it as evidence if necessary. The limitation period is generally between 1 and 3 years but may be up to 30 years in certain cases.

When the limitation period expires, we delete your personal data unless there is a statutory retention obligation, for example under the German Commercial Code (§§ 238, 257(4) HGB) or the German Fiscal Code (§ 147(3), (4) AO). These retention obligations can be between two and ten years. For this period, the data is processed again solely for the purpose of a possible audit by the tax authorities.

If your data is not required for any of the aforementioned retention obligations, it will generally be deleted by us after up to 90 days.

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XI. Scope of your obligation to provide data

You are generally not obliged to provide us with your personal data. However, if you do not do so, we may not be able, for example, to provide you with our Website, to respond to your enquiries, to send you information or to conclude a contract with you.

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XII. Profiling / automated decision‑making

In the context of analysing and evaluating your reaction to our newsletter and marketing communication, your data is partially processed automatically with the aim of evaluating certain personal aspects (profiling). This is done in order to inform and advise you about products and services in a targeted manner. This enables communication and advertising tailored to your needs, including market and opinion research.

We are legally obliged to combat money laundering and fraud. In doing so, data evaluations (including for payment transactions) are carried out. These measures also serve to protect you.

Apart from this, we do not carry out profiling and do not use purely automated decision‑making processes in accordance with Article 22 GDPR. If we use additional procedures in individual cases in the future, we will inform you separately about this.

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C. Data processing when using social media

To present our company and communicate with you directly, we use social media platforms provided by companies such as Facebook and LinkedIn (“Providers”), where we maintain our presence (e.g. company and employee profiles) and process your data.

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I. Joint controllership

If data is collected on our Website that both the Provider and we process and use for joint purposes (e.g. for analytics or advertising), we and the operator act as joint controllers. In many cases, we cannot deactivate this functionality. You can therefore address your request both to the respective Provider and to us.

We currently use the following Providers:

  • Facebook and Instagram as Meta products of Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter “Meta”)
  • YouTube as a Google product of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
  • LinkedIn of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland

You can find the links to the privacy notices and information of the respective Providers below:

  • Meta (Facebook): https://de-de.facebook.com/privacy/policy/
  • Meta (Instagram): https://privacycenter.instagram.com/policy/
  • Google (YouTube): https://policies.google.com/privacy
  • LinkedIn: https://de.linkedin.com/legal/privacy-policy

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II. Data protection officers of the Providers

In addition to our data protection officer, you can also contact the following data protection officers of the respective Providers:

  • Meta: https://www.facebook.com/help/contact/540977946302970
  • Google: https://support.google.com/policies/contact/general_privacy_form
  • LinkedIn: https://www.linkedin.com/help/linkedin/ask/TSO-DPO

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III. Purposes and legal bases of data processing

1. Informational use of our presence

a) Provision of the presence

For the purpose of technically providing the Website, our system (i.e. the web server) automatically collects information from your browser each time the Website is accessed.

You can visit our presence without providing any information about yourself. If you only use our presence for informational purposes, i.e. if you do not register or otherwise transmit information about yourself to us, we do not process any personal data, with the exception of the data collected by the operator within the scope of its platform and the cookies it uses and, where applicable, transmits to us.

We and/or the Provider process your personal data for the technical provision of our presence on the basis of the following legal grounds:

  • for the performance of a contract or the implementation of pre‑contractual measures pursuant to Art. 6(1)(b) GDPR, insofar as you visit our Website to find out about our company and our products/services
  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR in being able to technically provide you with our presence. Our legitimate interest is to provide you with an appealing, technically functioning and user‑friendly presence and to implement measures to protect our presence against cyber risks and to prevent cyber risks from emanating from our presence to third parties.

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b) Analytics and tracking

For the purpose of analysing and tracking the use of its social media platform and our presence, the Provider uses cookies that enable an evaluation of your browsing behaviour. This allows the quality of the platform and our presence and their content to be improved. We learn how the platform and our presence are used and can thus continuously optimise our offering.

However, we have no influence on the data collected and the data processing operations, nor do we know the full extent of the data collection, the purposes of processing or the storage periods. We also do not have any information about the deletion of the collected data by the platform operator.

Web analytics is the collection, compilation and evaluation of data on the behaviour of visitors to websites. A web analytics service collects data, among other things, about the website from which a data subject has accessed a website (so‑called referrer), which subpages of the website were accessed or how often and for what duration a subpage was viewed. Web analytics is regularly used to optimise a website and to carry out a cost‑benefit analysis of Internet advertising. The information obtained in the course of analysing and tracking our presence may also be combined with your other data collected in the course of using our presence and the platform. If you register on the platform, the operator may, on the basis of consent you have given, link data regarding your platform activities with your personal information (including name and e‑mail address), and thus collect personal data and provide you with individual and targeted information, including on topics you are interested in.

As regards the statistics made available to us by the platform operator, we can only influence these to a limited extent and cannot deactivate them. However, we ensure that no additional optional statistics are made available to us.

We process your personal data on the basis of the following legal ground

  • your consent pursuant to Art. 6(1)(a) GDPR, which you have given to the Provider when registering for the respective social media platform.

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2. Active use of the presence

In addition to purely informational use of our presence, you can also actively use our presence to contact us. In addition to the data processing described above for purely informational use, we also process further personal data from you that we require, for example, to process your enquiry. This also applies where we actively use the presence, for example to contact you on our own initiative or to initiate business contacts with you.

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a) Sharing and publishing posts and interacting with posts, reviews, photos etc.

On the Provider’s platform and on our presence, you can comment on, share or otherwise interact with (like, recommend, review etc.) posts, photos, videos and similar content created by us. Where this is a function of the platform, we may share your content on our presence and communicate with you via the platform. Public messages etc. may be published by the operator, but we do not use or process them for any other purposes.

In the case of reviews, we may post a response (e.g. to clarify a problem or offer goodwill gestures) and ask you to contact us again. In doing so, we may process the personal data that you have voluntarily published in your review.

We also reserve the right to delete content where this is necessary.

We process your personal data on the basis of the following legal ground:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR. The data processing takes place in the interest of our public relations work and communication.

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b) User enquiries

In order to process your enquiries (e.g. via contact forms, chat or our e‑mail address), respond to them in a targeted manner and provide you with the requested information, we process the personal data you provide to us in this context. This includes your contact details so that we can respond to you or ask follow‑up questions, as well as any other information you provide to us in this context.

If you send us an enquiry via the platform, we may, depending on the necessary response, refer you to other secure communication channels that guarantee confidentiality. You can always send confidential enquiries to the addresses stated in the imprint or in this Privacy Policy. Depending on the subject of your enquiry, the further contact may take place electronically, by telephone or by post, depending on which contact details you have provided and what is appropriate.

We process your personal data to answer user enquiries and process requests for materials etc. on the basis of the following legal grounds:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR; our legitimate interest lies in the proper handling and answering of (customer) enquiries
  • if your enquiry is aimed at concluding a contract or relates to a complaint, or otherwise relates to a contractual and/or business relationship between you and us, the additional legal basis is Art. 6(1)(b) GDPR
  • on the basis of your consent when using the chat function, Art. 6(1)(a) GDPR.

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IV. Legal enforcement

We also process your personal data in connection with our social media presence in order to assert our rights and enforce our legal claims. We also process your personal data in order to defend ourselves against legal claims. Finally, we process your personal data where this is necessary for the prevention or prosecution of criminal offences.

We process your personal data for this purpose on the basis of the following legal ground:

  • for the purposes of our legitimate interests pursuant to Art. 6(1)(f) GDPR, insofar as we assert legal claims or defend ourselves in legal disputes or prevent or investigate criminal offences.

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V. Compliance with legal obligations

We also process your personal data in connection with our social media presence in order to comply with legal obligations. These may apply to us, in particular, in connection with order processing or business communication. These include, in particular, commercial, trade or tax law retention periods.

We process your personal data on the basis of the following legal ground:

  • to comply with a legal obligation to which we are subject pursuant to Art. 6(1)(c) GDPR in conjunction with commercial, trade or tax law, insofar as we are obliged to record and retain your data.

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VI. Transfer to third countries

In the context of using social media, your data may be transferred to countries outside the European Union, including the USA. We have no control over this. Further information can be found in the respective Providers’ privacy policies linked above.

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VII. Storage period

When you use our social media presence, the operator stores your personal data on its servers. Personal data and installed cookies are generally deleted by the operator. However, we do not know the exact storage and deletion periods, although these may be set out in the respective privacy policies linked above.

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VIII. Profiling / automated decision-making

It is possible that the operator of a social media platform processes your data partly automatically with the aim of evaluating certain personal aspects (profiling). This may be done in order to inform and advise you in a targeted manner about products and services. This enables communication and advertising tailored to your needs, including market and opinion research.

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IX. Right to object pursuant to Article 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of your data which is based on Article 6(1)(f) GDPR (data processing on the basis of a balancing of interests) or Article 6(1)(e) GDPR (data processing in the public interest; this does not apply to our processing), including profiling based on those provisions within the meaning of Article 4(4) GDPR.

If you object, we will no longer process your personal data, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is required for the establishment, exercise or defence of legal claims.

In individual cases, we also process your personal data for direct marketing purposes. If you do not wish to receive any advertising, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing. We will respect this objection for the future.

If you object to processing for direct marketing purposes, we will no longer process your personal data for such purposes.

The objection can be made informally and should preferably be addressed to the contact details specified under A.I or to our data protection officer.

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D. Rights of data subjects

If your personal data is processed, you are a “data subject” within the meaning of the GDPR. You have the following rights vis‑à‑vis us as the controller, which you can assert against us and, in the context of our social media presences, also against the operator of the respective platform. Please note that we do not have full influence on the data processing operations of the platform operators. Our options are largely determined by the corporate policies of the respective operators.

Your rights as a data subject are in particular:

  • Right of access: You can request confirmation as to whether we process personal data concerning you. If this is the case, you have the right to obtain access to this personal data and to further information relating to the processing (Art. 15 GDPR).
  • Right to rectification: If personal data concerning you is not (or is no longer) accurate, you can request that it be rectified and, where necessary, completed (Art. 16 GDPR).
  • Right to erasure or restriction of processing: Under the conditions set out in the law, you can request the erasure of your personal data (Art. 17 GDPR) or the restriction of the processing of such data (Art. 18 GDPR). However, the right to erasure under Art. 17(1) and (2) GDPR does not apply, among other things, where the processing of personal data is necessary for compliance with a legal obligation (Art. 17(3)(b) GDPR).
  • Right to object: On grounds relating to your particular situation, you may object at any time to the processing of personal data concerning you by us (Art. 21 GDPR). If the legal requirements are met, we will then no longer process your personal data.
  • Right to data portability: You have the right, under the conditions of Art. 20 GDPR, to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine‑readable format.
  • Right to withdraw consent: You have the right to withdraw your consent at any time. The withdrawal only takes effect for the future, which means that the lawfulness of processing carried out on the basis of the consent up to the time of withdrawal is not affected.
  • Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority – in particular in the Member State of your habitual residence – if you consider that the processing of your personal data by us infringes the GDPR (Art. 77 GDPR).

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The supervisory authority responsible for us is:

The State Commissioner for Data Protection and Freedom of Information Baden‑Württemberg
LautenschlagerstraĂźe 20
70173 Stuttgart
Germany

Telephone: +49 (0) 711 / 615 541‑0
Telefax: +49 (0) 711 / 615 541-15
E-Mail: poststelle@lfdi.bwl.de

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Supervisory authority responsible for social media platforms: The social media platform operators are based, and thus also have their competent supervisory authority, in another EU Member State. As a rule, this is the Irish Data Protection Commission (Data Protection Commission, 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland). You can, however, also address your complaints to the competent German supervisory authorities.

We nevertheless recommend that you first address any complaints to our data protection officer or to the data protection contact of the respective platform operator.

Your requests to exercise the above‑mentioned rights should, where possible, be made in writing and sent to the addresses specified in section A.I or to our data protection officer.

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Right to object pursuant to Article 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of your data which is based on Article 6(1)(f) GDPR (data processing on the basis of a balancing of interests) or Article 6(1)(e) GDPR (data processing in the public interest; this does not apply to our processing), including profiling based on those provisions within the meaning of Article 4(4) GDPR.

If you object, we will no longer process your personal data, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is required for the establishment, exercise or defence of legal claims.

In individual cases, we also process your personal data for direct marketing purposes. If you do not wish to receive any advertising, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing. We will respect this objection for the future.

If you object to processing for direct marketing purposes, we will no longer process your personal data for such purposes.

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The objection can be made informally and should preferably be addressed to the contact details specified in sections A.I or C.II (or to our data protection officer).

Right to withdraw consent

Many data processing operations are only possible with your explicit consent. You can withdraw any consent you have previously given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Unless otherwise specified in individual cases, the withdrawal can be made informally and should preferably be addressed to the contact details specified in sections A.I or C.II (or to our data protection officer).

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E. Reference customers

Where our reference customers have signed a corresponding declaration of consent, they provide us with personal data and allow us to use image and audio recordings in order to present our work and our customers. We are very grateful for this. The following provisions apply to them.

I. Controller

The controller for the processing and storage of the data is ASKIAS GmbH. The creation of the recordings and the collection of the data is carried out by ASKIAS GmbH or one of its affiliated companies.

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II. Use of the data and recordings

The use consists in the publication of the recordings by the companies listed below in the following media and for the following purposes:

  • print media (e.g. brochures, flyers, posters)
  • websites: ASKIAS.de
  • social media: Facebook, Instagram, LinkedIn, TikTok
  • newsletters sent by e‑mail
  • press and public relations work
  • internal print and online publications (e.g. notices, intranet, in‑house magazines, internal circulars)
  • external presentation and self‑promotion (e.g. trade fairs, presentations, customer consultations)
  • other purposes consistent with the above uses

The companies to which these rights of use are granted are ASKIAS GmbH and the affiliated companies of the ASKEA Group.

These rights of use also apply to the personal data defined in the following section. Where the installation is described in text for a specific publication, this is usually done by naming the customer and the location of the installation, but generally without providing address or contact details.

The right to one’s own image is expressly granted to the aforementioned companies.

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III. Definition of personal data

The consent to the storage, processing and use of data relates to the image and audio recordings, the information provided in the declaration of consent and the technical specifications of the installed system. It also covers all information about the person provided orally or in writing in the course of creating the recordings or preparing the publication, unless the use of such information is expressly objected to in whole or in part.

Such information may be reproduced verbatim or in substance in the form of quotations. All information may be used that is useful for an appropriate and clear description of the installation as well as the background to its development and use.

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IV. Storage and processing of the data

The aforementioned data is stored without any time limit at ASKIAS GmbH in Lauffen am Neckar.

The image and audio recordings may be edited or processed for publication.

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V. Rights and information

Our reference customers have the right at any time to object, without giving reasons, to the storage, processing and use of their data in general or for specific purposes. Only data that has been collected and stored on the basis of the reference customer’s consent will be deleted; this does not affect any information that is required for handling the business relationship with ASKIAS GmbH and the affiliated companies mentioned above, nor information that is required for their statutory documentation obligations.

We point out that image, audio and personal data published on the Internet and on social media are accessible worldwide, including in countries with no or inadequate data protection standards. Unauthorised further dissemination and use by third parties cannot therefore be ruled out.

ASKIAS GmbH and its affiliated companies mentioned above cannot influence access to data and recordings published on the Internet and their resulting use by third parties and therefore cannot provide any guarantee regarding third‑party compliance with data protection requirements. In the event of withdrawal of consent, complete deletion of the recordings and data from the Internet cannot be guaranteed.

Using suitable search engines, access to personal data published on the Internet, identification of persons in image and audio recordings and the combination of such information to create personality profiles is possible.

Withdrawal of consent does not result in any disadvantages for our reference customers.

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F. Changes

We reserve the right to amend this Privacy Policy at any time. Any changes will be announced by publishing the amended Privacy Policy on our Website. Unless otherwise specified, such changes take effect immediately. Please review this Privacy Policy regularly to view the latest version.

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Last updated in February 2026.

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ASKIAS GmbH
Im Vorderen Burgfeld 23
D-74348 Lauffen am Neckar
Email
info [at] askias.de
Phone
+49 7133/20 536 - 0
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